What Is PAS 24 & Secured by Design — And Why Should Homeowners Care?
When choosing new windows and doors, most homeowners focus on appearance, energy efficiency, and price — but security is just as important.
That’s where PAS 24 and Secured by Design come in! This is also a requirement for Building Regulations Document Q for new builds and extensions.
With our ADVANCE 70 windows and doors, security is built into the system. This helps homeowners create properties that are stylish, thermally efficient, and designed to provide enhanced protection and peace of mind.
Modern homeowners are increasingly searching for PAS 24 / Secured by Design windows and doors – home improvement products that combine security, thermal efficiency, and modern styling. The ADVANCE 70 System is designed to meet these requirements while offering long-lasting performance and elegant design options for every property style.
What Is PAS 24?
PAS 24 is a recognised UK security standard that tests how well windows and doors resist attempted break-ins.
Unlike basic security checks, PAS 24 tests the complete window or door system, including:
- Frames
- Glazing
- Hinges
- Hardware
- Locks
Products are rigorously tested against common burglary methods including:
- Forced entry
- Lock manipulation
- Mechanical attacks
- Impact testing
This ensures the entire system performs as a high-security solution rather than relying on just one component.
For homeowners, PAS 24 compliant windows and doors provide greater confidence that their property is protected against modern intrusion methods.
What Is Secured by Design?
Secured by Design (SBD) is the official police-backed initiative focused on improving home security and reducing crime.
In simple terms:
- PAS 24 is the security testing standard
- Secured by Design is the wider accreditation scheme
Together, they represent one of the highest standards of residential security available for modern windows and doors in the UK.
Secured by Design products are specifically designed to help reduce opportunities for criminal activity while maintaining attractive aesthetics and everyday practicality.
Why PAS 24 & Document Q Matter for Modern Homes
Modern burglars often target weak locks, outdated hardware, and poorly secured window systems.
PAS 24 certified windows and doors are designed and tested to resist these common attack methods while also helping properties meet modern building regulations, including Document Q.
Benefits of PAS 24 and Document Q compliant windows and doors include:
- Better protection against break-ins
- Enhanced peace of mind
- Improved home security
- Potential insurance benefits
- Compliance with modern building regulations
- Stylish designs without compromising safety
For homeowners, this means choosing products that not only look beautiful but also deliver modern security and long-term performance.
ADVANCE 70 Products Designed for Enhanced Security
All ADVANCE 70 window and door solutions are designed with enhanced security in mind and are available with PAS 24 and Document Q compliant specifications.
From secure PVCu windows to high-security residential doors and modern flush sash systems, ADVANCE 70 products combine security, energy efficiency, and premium styling for modern homes.
ADVANCE 70 Casement Windows
ADVANCE 70 Casement Windows combine classic styling with modern PAS 24 and Secured by Design compliant security and excellent thermal performance.
Designed with advanced multi-point locking systems and durable PVCu profiles, these secure windows help homeowners improve both safety and energy efficiency.
Key benefits include:
- PAS 24 & Secured by Design compliant options
- Multi-chambered PVCu profiles
- Excellent thermal efficiency
- Strong weather resistance
- Double and triple glazing compatibility
- A wide range of colours and finishes
These windows are ideal for homeowners wanting traditional styling combined with modern security and long-lasting performance.
ADVANCE 70 Tilt & Turn Windows
Tilt & Turn Windows combine practicality, ventilation, and enhanced security in one versatile system.
Their inward-opening design allows homeowners to enjoy:
- Safe ventilation
- Easy internal cleaning
- Excellent thermal efficiency
- Enhanced PAS 24 security performance
Like the wider ADVANCE 70 range, Tilt & Turn Windows are available with PAS 24 and Secured by Design compliant specifications.
UPGRADED FOR 2026 | ADVANCE 70 Flush Sash Windows
ADVANCE 70 Flush Sash Windows are an established and highly popular part of the ADVANCE 70 range and will benefit from a major upgrade launching in 2026.
The upgraded system will combine enhanced PAS 24 and Document Q compliant performance with the timeless appearance of traditional timber-style windows.
Designed to sit perfectly flush within the frame, these secure flush sash windows create a clean and elegant appearance ideal for both traditional and contemporary properties.
ADVANCE 70 Flush Sash Windows offer:
- PAS 24 & Document Q compliant security
- Traditional flush timber-look styling
- Modern multi-point locking systems
- Excellent thermal efficiency
- Slim sightlines for a premium appearance
- Low-maintenance PVCu construction
- A wide range of colours and woodgrain finishes
These energy-efficient flush sash windows are ideal for homeowners wanting classic aesthetics alongside modern security and performance.
NEW | ADVANCE 70 Flush Residential Doors
ADVANCE 70 Flush Residential Doors combine contemporary styling with robust security and premium PVCu performance.
Designed to complement the Flush Sash Window range, these secure residential doors deliver sleek modern aesthetics alongside PAS 24 and Document Q compliant protection.
Key features include:
- PAS 24 & Document Q compliant security
- High-security multi-point locking systems
- Flush contemporary styling
- Excellent thermal insulation
- Durable low-maintenance finishes
- Modern colours, glazing, and hardware options
These doors are ideal for homeowners wanting stylish and secure front and rear doors with long-term durability.
NEW | ADVANCE 70 Flush French Doors
ADVANCE 70 Flush French Doors combine elegant French door styling with modern flush aesthetics and enhanced security.
Designed to maximise natural light and create open-plan living spaces, these secure French doors offer:
- PAS 24 & Document Q compliant security
- Elegant flush external appearance
- Slim sightlines
- Smooth operation and durability
- Energy-efficient glazing options
- Excellent weather performance
Flush French Doors are ideal for homeowners looking to connect indoor and outdoor spaces without compromising security or style.
ADVANCE 70 Residential Doors
The front and rear doors of a property are among the most important security features of any home.
ADVANCE 70 Residential Doors are engineered with:
- High-security locking systems
- PAS 24 & Secured by Design compliant options
- Strong multi-chambered PVCu frames
- Excellent thermal insulation
- Traditional and modern styling choices
Available in a wide range of styles, glazing options, colours, and hardware finishes, these secure residential doors combine performance with kerb appeal.
ADVANCE 70 French Doors
French Doors remain one of the most popular ways to open up living spaces while maintaining security and energy efficiency.
ADVANCE 70 French Doors offer:
- Enhanced PAS 24 security
- Elegant slimline styling
- Excellent weather resistance
- Smooth and reliable operation
- Energy-efficient glazing options
These secure French doors are ideal for connecting indoor and outdoor spaces while maintaining modern performance standards.
ADVANCE 70 EASi-FOLD Doors
For homeowners wanting larger openings and contemporary styling, ADVANCE 70 EASi-FOLD Doors provide the perfect solution.
These modern folding doors combine:
- PAS 24 & Document Q compliant security
- Slim contemporary frames
- Smooth folding operation
- Outstanding thermal efficiency
- Panoramic views and increased natural light
EASi-FOLD Doors help create bright open-plan spaces while delivering the security and energy efficiency expected from ADVANCE 70 systems.
Conservatories & Orangeries with Enhanced Security
Security is equally important when extending your home.
ADVANCE 70 Conservatories and Orangeries are built using PAS 24 compliant window and door systems, helping homeowners enjoy additional living space with greater peace of mind.
Combined with thermally efficient glazing and weather-resistant PVCu systems, they provide:
- Enhanced security
- Year-round comfort
- Improved energy efficiency
- Stylish modern living spaces
Security & Energy Efficiency Combined
Modern high-security windows and doors should also deliver excellent thermal performance.
ADVANCE 70 systems are engineered with:
- Multi-chambered PVCu profiles
- Advanced weather seals
- High-performance glazing
- Energy-efficient designs that reduce heat loss
This helps homeowners:
- Lower energy bills
- Improve indoor comfort
- Reduce outside noise
- Create warmer, more energy-efficient homes
With ADVANCE 70, homeowners don’t have to choose between security, style, and performance.
Why Choose ADVANCE 70?
ADVANCE 70 windows and doors combine:
- Enhanced PAS 24 security
- Document Q compliant performance
- Secured by Design options
- Excellent thermal efficiency
- Long-term durability
- Modern and traditional styling choices
- A wide choice of colours and finishes
Extruded and manufactured in the UK, ADVANCE 70 systems are designed to improve both the appearance and performance of your home.
Find Your Local ADVANCE 70 Installer
ADVANCE 70 has hundreds of customers across the UK, helping homeowners find trusted local experts for advice, surveys, and installation.
Whether you’re upgrading your windows, replacing doors, or planning a full home transformation, ADVANCE 70 can help you create a home that is:
- More secure
- More thermally efficient
- More stylish
You can:
- Find Your Local ADVANCE 70 Installer
- Design & Visualise Your Windows & Doors Online
- Download a Free Brochure
Make your home more secure, energy-efficient, and elegant with ADVANCE 70.
- Published in BLOG
ADVANCE 70 Flush Sash Windows
Over the last few years, the advancements in modern PVCu windows and doors have seen the levels of security, thermal performance and durability increase significantly. However, there has been another major innovation in windows, which for the homeowner is a huge shift from your standard casement window styles.
The introduction of flush sash windows has provided a PVCu window solution that encompasses the aesthetics of an authentic and traditional styled timber window. So not only do they provide you with a window of stunning appearance, but you also have the added benefit of modern-day performance and practicality that you expect from PVCu.
ADVANCE 70 flush sash windows have been designed to not only replicate a more traditional styled window, but also provide you with a modern take on a classic style. For instance, for your heritage and traditional styled properties you can pair up the flush sash windows with an array of colour options to compliment the properties style.
As we’ve all seen, coloured PVCu windows have become extremely popular, as homeowners look to add that distinctiveness to their homes. With a standard palette of 17 colours, which can be on the outside, inside or both sides of a window or door, the ADVANCE 70 flush sash windows provide you with a range of traditional colour options.
Gleaming white windows will always be popular fit for many property styles, but colours like Chartwell Green, Agate Grey and Cream really do add that extra bit of character to a traditional styled home. Alternatively, Irish Oak, Mountain Oak and Golden Oak give you a more traditional wood grained effect to truly replicate their timber alternatives. Adding Georgian bar or lead can also add to the stunning appearance of flush sash windows.
The amazing thing about ADVANCE 70 flush sash windows is that they work just as well with your modern homes. When you combine them with the more contemporary colour options like Ulti-Matt Black, Slate Grey, Hazy Grey and the ever-popular Anthracite Grey, you can really add a distinctive and modern look to your home. The traditional style and contemporary colour mix work so well in adding to the design and appearance of a modern home.
Quite simply, when it comes to the configuration and style of your new windows, ADVANCE 70 flush sash windows provide you with a number of options all designed to suit your home, whatever the style, period or location. The smooth lines and stunning finish ensure that flush sash windows create a stylish, value-adding feature to your home, whilst the modern-day technological advancements of PVCu also ensures hassle-free operation and maintenance.
So, will flush sash windows suit your home? We’re sure they will, but you’re still unsure? Well over at www.advance70.co.uk/window-and-door-designer/ we have the technology that enables you to simply design your own flush sash windows, upload images of your home and drop your newly created windows on to your property! Amazing… keep on reading to find out more!
DESIGN YOUR OWN WINDOWS AND DOORS
We appreciate that it can be very difficult to envisage how new windows may look in your home. As the homeowner, how do you know if a particular design or colour will complement the style of your home? Well, if you head on over to www.advance70.co.uk/flush-sash-windows/ the page provides you with a wealth of information and guidance regarding ADVANCE 70 flush sash windows. Upon the website you’ll also find two fantastic features that provide you, as a homeowner, with the tools to not only find your approved local installer, but also provide you with the facility to design your own flush sash windows.
The whole design and enquiry process is purposely kept simple. You can select a number of flush sash window configurations and styles, choose the internal and external colour, the hardware colour and other glazing options like Georgian bar or leaded glass. The beauty of the designer is that you can take photos of your home, upload them in to the home visualiser and drop your newly designed flush sash windows on to your home to envisage how they would look!
You can submit your design as an enquiry with a copy of your design emailed to yourself. Your design enquiry will then be assigned to your local approved ADVANCE 70 installer. With well over 250 approved installers located across the UK, your enquiry will only be shared with one local supply partner. They will contact you to either quote and / or arrange a more detailed survey to determine your more specific requirements and options available to you. You can in-turn utilise the Find an Installer feature upon the ADVANCE 70 website to locate as many approved installers as you wish, contacting at your will, using your PDF design as a template for your enquiry. This provides you with total control over the number of quotes you wish to receive to further your enquiry.
MAKE YOUR HOME MORE ELEGANT, THERMALLY EFFICIENT & SECURE If you’re looking to make your home more secure, thermally efficient and elegant with ADVANCE 70 flush sash windows, then head over to www.advance70.co.uk/window-and-door-designer/ now and start designing!
- Published in ADVANCE 70 NEWS
ADVANCE 70 – Secure, Thermally Efficient & Elegant
When choosing new windows and doors for your home, there are many initial design aspects to consider. Colour, configuration and style will undoubtedly add kerb appeal and elegance to your property. However, there are a further two key qualities in security and thermal performance that are just as, if not more vital, when searching for new windows and doors. This is why you need to choose a window and door profile system that ticks those all-important boxes.
ADVANCE 70 WINDOWS & DOORS
The ADVANCE 70 System is a PVCu window and door system that ultimately provides you with a plethora of technical, practical and aesthetical benefits that you would come to expect from a modern product. Of course, the aesthetics of the product must compliment the style, period and location of your home, whether that be down to the colour, configuration or design of the windows and doors.
Coloured PVCu windows and doors have become extremely popular, as homeowners look to add that distinctiveness to their homes. With a standard palette of 17 colours, which can be on the outside, inside or both sides of a window or door, the ADVANCE 70 System provides a range of modern and traditional colour options. Whether you’re looking for the contemporary colour shades of Ulti-Matt Black, Anthracite Grey or Agate Grey or the authentic wood grained finishes of Mountain Oak, Irish Oak or Rosewood, there’s an effect to suit your home and surrounding environment.
When it comes to the configuration and style of new windows and doors, there are a number of options and ancillaries available, all designed to suit an array of property styles. The ADVANCE 70 System has a number of window and door solutions that compliment modern, traditional and period styled homes. For example, you can have windows with Georgian bar, sash horns or lead to replicate a certain period; tilt and turn windows for easy maintenance, where external access is limited; and flush sash windows that imitate their timber equivalent, which work so well in both modern and traditional homes.
Looking for a door to give that grand entrance? Or maybe panoramic or sliding doors, to open your home to the outside? Well, there are plenty of options to suit your home and your lifestyle. You can have the durability and robustness of a composite door, the versatility and practicality of a French door or the simplistic and classical appearance of a sliding patio door. Why not add that real ‘wow’ factor with EASi-FOLD doors, which are the innovative and revolutionary alternative to bi-fold doors. What makes these even more amazing is that each pane of glass moves individually along a track, pivots and swings alongside the master door.
SECURE & THERMALLY EFFICIENT
Whilst the appearance of new windows and doors are of major importance in keeping with the character and look of your home, it is vitally important that they also improve the security and the efficiency of the building. ADVANCE 70 windows and doors come with an enhanced security option, tested to PAS 24 and Secured by Design specification and standards.
This makes them extremely secure, meeting the rigorous testing requirements and the official police security initiative. They are also Building Regulation Document Q compliant for enhanced security, therefore giving you complete confidence and peace of mind when it comes to replacement of new build projects. More importantly, protecting your family and home from unwanted visitors.
Improving the thermal performance of buildings continues to be an important factor, helping to not only reduce energy consumption and energy bills, but also in regards to reducing the impact on the environment. With legislative changes forthcoming, mainly to Building Regulations Document L and the incoming Future Homes Standard, windows and doors can play a major part in improving the overall thermal efficiency of your home.
The thermal performance of windows and doors are measured by their ‘U’ Value, which is the rate of transfer of heat through a structure. ADVANCE 70 System window and door solutions have been simulated with specific glass specifications to meet not only the existing requirements but also the impending Future Homes Standard. What makes this system more beneficial for the homeowner is that a ‘U’ Value of 1.2 W/m²K can be achieved with standard double-glazed units, making them a more cost-effective solution than its triple glazed counterpart. This can be improved further with a triple-glazed units ‘U’ Value of 1.0 W/m²K and increased sound insulation.
DESIGN YOUR OWN WINDOWS AND DOORS
Taking all of the above in to consideration, it can be very difficult to envisage how they may look in your home. As the homeowner, how do you know if a particular design or colour will complement the style of your home?
www.advance70.co.uk provides you with a wealth of information and guidance regarding the ADVANCE 70 Systems window and door solutions. Upon the website you’ll find two fantastic features that provide you, as a homeowner, with the tools to not only find your approved local installer, but also provide you with the facility to design your own windows and doors.
The whole design and enquiry process is purposely kept simple. You can select a number of window and door configurations and styles, choose the internal and external colour, the hardware colour and other glazing options like Georgian bar or leaded glass. The beauty of the designer is that you can take photos of your home, upload them in to the home visualiser and drop your newly designed windows and doors on to your home to envisage how they would look!
You can submit your design as an enquiry with a copy of your design emailed to yourself. Your design enquiry will then be assigned to your local approved ADVANCE 70 installer. With well over 250 approved installers located across the UK, your enquiry will only be shared with one local supply partner. They will contact you to either quote and / or arrange a more detailed survey to determine your more specific requirements and options available to you.
You can in-turn utilise the Find An Installer feature upon the ADVANCE 70 website to locate as many approved installers as you wish, contacting at your will, using your PDF design as a template for your enquiry. This provides you with total control over the number of quotes you wish to receive to further your enquiry.
MAKE YOUR HOME MORE SECURE, THERMALLY EFFICIENT & SECURE If you’re looking to make your home more secure, thermally efficient and elegant, head over to www.advance70.co.uk/window-and-door-designer/ now and start designing!
- Published in ADVANCE 70 NEWS
ADVANCE 70 – Design Your Own Windows and Doors!
When you are looking to upgrade your existing windows and doors, it can be very difficult to envisage how they may look in your home. Certain designs, colours and combinations may not entirely compliment the style, period or location of your home. Modern PVCu windows and doors now offer more designs, colours and options than ever before, providing you with a multitude of choices. As the homeowner, how do you know if a particular design or colour will compliment the style of your home?
One of the UK’s leading PVCu windows and door profile system company’s, Selecta Systems, have recently launched a website entirely focused on the homeowners needs. www.advance70.co.uk provides a wealth of information and guidance regarding the Birmingham based extruders window and doors solutions. The aptly named, ADVANCE 70 in the home website provides visitors with information on the qualities of the company’s flagship and industry leading window and door solution, the ADVANCE 70 Window and Door System.
What is really exciting, are the two new features that provide you, as a homeowner, with the tools to not only find your approved local installer, but also provides you with the facility to design your own windows and doors. The innovative window and door designing software solution demonstrates it’s true value to you, the homeowner, when you upload images of your home and start using the home visualiser function!
Designing Your Own Windows and Doors
The Window and Door Designer and Home Visualiser has the complete range of Selecta window and door solutions, from casement, flush sash and tilt and turn windows through to residential, French, patio and EASi-FOLD doors. It also includes a range of composite doors, so you have a varied range of products, styles and configurations to choose from to improve your home.
The whole design and enquiry process is purposely kept simple. As a homeowner, you can select a number of window and door configurations and styles, choose the internal and external colour, the hardware colour and other glazing options like Georgian bar or leaded glass. The real beauty of the designer is that you can take photos of your home, upload them in to the home visualiser and drop your newly designed windows and doors on to your home to envisage how they would look!
With grey windows and doors continuing to dominate the market, it is a colour that doesn’t necessarily work with every style of property and brick colour. The benefit of being able to design your windows and doors, uploading photos of your home and using the home visualiser, is that you can change the colour and style of the windows and doors until you create a design and colour that compliments your home.
When you consider that you are investing a large sum of money when upgrading your windows and doors, it’s only right that you are able to visualise how they will fit in to the make-up of your home. It’s also worth remembering the right combination and colour of your windows and doors can add kerb appeal and increase value, but get it wrong and it can have an adverse affect!
The designer also works for all types of buildings, where you require windows and doors. Upgrade your holiday home, garden room, log cabin, summer house, man-cave or boat, by designing your required windows and doors and uploading an image of your build to visualise how they would look. Selecta have a number of window and door specialist partners that provide window and solutions within these areas.
Submit Your Design for Quotation
Once you are happy with your newly designed windows and doors, you can submit it as an enquiry direct to Selecta. A copy of your design will be emailed to yourself, with the internal team at Selecta assigning your design enquiry to your local approved fabricator / installer. With well over 250 approved fabricators / installers located across the UK, Selecta will only share your enquiry with one local supply partner. They will contact you to either quote and / or arrange a more detailed survey to determine your more specific requirements and options available to you.
You can in-turn utilise the Find a Fabricator / Installer feature upon the ADVANCE 70 in the home website to locate as many approved fabricator / installers as you wish, contacting at your will, using your PDF design as a template for your enquiry. This provides you with total control over the number of quotes you wish to receive to further your enquiry.
Upgrade your windows and doors and make your home more secure, thermally efficient and elegant. Head over to www.advance70.co.uk now and start designing!
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YouTube Video of Window and Door Designer / Home Visualiser – https://youtu.be/iD02ycq1ZyY
- Published in ADVANCE 70 NEWS
Energy Efficiency – What Next?
Selecta Systems Technical Manager, Richard Bent, looks into the future on what and how it could all change with energy efficient windows and doors in properties and why we should be looking in to providing consumers with more cost effective solutions and real value for money, especially in the replacement market.
The technical performance and specification of window and door systems has improved dramatically over the last few years as window and door solutions evolve on the back of the media pressure of climate control, industry statutory and regulatory requirements and consumer demand in relation to the ever increasing costs of energy supply. These factors have driven window and door system innovation and design during this period and I can only see these contributing to further product innovation over the next 5 years or so. However, consumer demand within the replacement market will not only be for energy efficient products, but for more cost effective solutions in being able to deliver those savings with a guaranteed financial return on their investment.
Replacing windows and doors within a home is amongst one of the larger investment renovations that a consumer will undertake on their property and will be undertaken to improve the security, thermal performance and aesthetics of their property. Adding PAS 24 / Secured By Design windows and doors is a given for improving security and aesthetics and looks are in the eye of the beholder but thermal performance is a different animal altogether!
Sales and marketing drives point to fabricators and consumers requiring A++ ratings and triple glazed windows and doors to improve the thermal efficiency of properties and reduce energy bills. However, this may not be the most cost effective solution where the cost may far outweigh the savings. It may also have effects on the performance of the building as a whole i.e. condensation. High relative humidity levels and a lack of air movement are two contributing factors to condensation and so having energy efficient windows can create further issues in stabilizing the temperature within a property, thus further outlay on temperature control methods or heaven forbid opening windows and doors to allow a flow through of air movement!
You have to ask yourself the question, does offering an A++ window have any real major performance improvements and savings against cost benefits to a consumer, over a standard A rated window or even a B or C? As a consumer I’d certainly like to know and have greater visibility on what the ‘extra’ outlay and potential savings are for the higher rated option against a standard A rated window. It should not simply be about trying to provide a window or door solution that achieves the highest rating, but we should be giving greater prominence in the ‘cost effectiveness’ achievement factor to the fabricator, installer and more importantly, the consumer. At the end of the day, current requirements only dictate that a C rating or above is required and the jump to an A rated window does not provide a large leap in potential energy savings.
I can however see the current C rated requirement being upgraded to a mandatory A rated obligation for all replacement windows and doors within the next few years. This would be a sensible approach as I believe that a large percentage of fabricators and installers are already installing A rated windows and doors already.
Innovation, and especially the thermal performance of products, has progressed considerably in just a few years, so what next without ‘over engineering’ a product just for the sake of achieving a higher rating? There must be a ‘cut-off’ point where the “efficiency” reaches a level that it could be detrimental to the building fabric and the whole cost against benefit of installing the windows or door is no longer pertinent.
That’s why we here at Selecta have retained our company ethos to provide fabricators and consumers with the most innovative, proficient and cost effective energy efficient window and door solutions.
- Published in ADVANCE 70 NEWS
Advance 70 EASi-FOLD Doors Pass PAS 24!
The demand for a PVCu panoramic door solution that ticks all the boxes has seen a host of alternatives enter the market over the last few years or so, but none have entered the fray with as much of a stir as the innovative and revolutionary Advance 70 EASi-FOLD Doors. Selecta Systems Sales Director, Andy Green and Marketing Manager, Mark Walker, discuss the recent PAS 24 certification, the impact of EASi-FOLD Doors on the market and why they tick all the boxes when it comes to fabricators, installers and consumers.
Andy explains, “During the development process we worked very closely with VBH and Invisifold in ensuring that the hardware was specifically adapted to suit our Advance 70 System. This was of major importance and to ensure that all avenues were covered from fabrication, installation and operation. We didn’t see the value of offering a universal set of hardware, we wanted the hardware to be Advance 70 specific, tried and tested. This process may have taken longer than expected but it had to be right to ensure that operation was smooth and effortless, installation simple and that the doors were fabricator friendly – an ethos that Selecta has always adhered to when designing and launching new systems.”
“This pragmatic and idealistic approach, we feel, has paid dividends with the EASi-FOLD Doors not only catching the imagination of fabricators whom are looking to offer something different to consumers, but also in the smoothness of obtaining enhanced security PAS 24 certification without any obstacles, modifications or indicative testing. This, I believe, is justification for the time spent in the development stage of ensuring that the hardware was Advance 70 specific. We were proud to receive recognition of this achievement during the first day of the FIT Show with BSi presenting Selecta with our PAS 24 certificate for the EASi-FOLD Doors.”
Andy continues, “Fabricator and installer friendly EASi-FOLD Doors provide consumers with a panoramic door solution that is secure, effortless in operation whilst ingenious in their design and aesthetic appeal.”
The Advance 70 EASi-FOLD Doors are supported by a marketing and customer support package of which fabricators are free to use as part of their marketing campaigns. Mark clarifies what is available as part of this package.
“With the Advance 70 EASi-FOLD Doors, we felt that only providing brochures and supporting literature was not enough to show off the true capabilities and operation of the doors. Flat images don’t give consumers a real insight in to how the doors operate and so we decided that providing a sales video would be far more appealing to fabricators to show off the pioneering panoramic doors to consumers. Through video consumers get to appreciate the smooth operation of individual sliding sashes, effortlessly gliding along the track, lock in to place, pivot and fold with ease.”
“With the added capability to have the video branded with their logo and contact details, it has enabled customers to use it on their website and social media channels, as well as being used as part of their presentations to customers. Customer branded product sales and promotional videos form an important part of our long term marketing strategy, as we provide further backing in ensuring fabricators are armed with the necessary sales support tools to promote our range of products.”
Mark states, “Many customers have already embraced this opportunity to have branded marketing videos, with feedback very complimentary and reports of an increase in customer sales on the back of this advancement in our marketing and sales support service. We’ve also provided a ‘hints and tips’ video for installers of the EASi-FOLD Doors which is available on our YouTube Channel, SelectaTV.”
A pioneering panoramic door solution, Advance 70 EASi-FOLD Doors provide fabricators with a modern and revolutionary option to a bi-fold door that deliver PAS 24 certification, effortless operation and innovative design all from a fabricator friendly system.
- Published in ADVANCE 70 NEWS